Product Data Analyst

The Role

The Product Data Analyst will own how we measure the digital shopping experience on the RISE website, starting with Mixpanel event tracking and growing to cover mobile app. Reporting to the Director of Product Management, you will define, implement, and validate the analytics that tell us how customers discover and shop for cannabis.

You will work closely with product management, engineering, UX, digital marketing, and site merchandising. You’ll turn customer behavior into clear insights and recommendations that shape GTI’s digital roadmap.

You Will Be Successful in this Role if:

• You are analytical and curious, and you translate business questions into measurable ones
• You care about data quality and notice when numbers don’t add up
• You are customer-centric and use data to be the voice of the customer
• You explain findings simply and clearly to non-technical partners and executives
• You build strong working relationships with product, engineering, UX, and eCommerce
• You thrive in a fast-paced, matrixed environment where we are reimagining how customers discover and shop for cannabis

What You’ll Do:

• Partner with product managers, UX, and engineering to define success metrics and a measurement plan for each feature before development kicks off
• Design and maintain the Mixpanel tracking plan for the RISE website: event taxonomy, naming conventions, properties, and user identity handling
• Implement event tracking with engineering, then QA it and validate data accuracy after each release
• Build and maintain Mixpanel dashboards, funnels, cohorts, and retention reports covering the shopping journey, from discovery through cart and checkout
• Analyze customer behavior to find friction points and growth opportunities, and present clear recommendations to product and business stakeholders
• Support experimentation by defining success metrics, sizing tests, and analyzing results
• Continuously monitor feature performance after launch and flag anomalies, tracking gaps, or broken events